About the role
Join Us as a Federal Marketing Lead
Are you passionate about shaping impactful marketing strategies for the U.S. federal government sector? We’re looking for a visionary marketer to lead initiatives that elevate our brand and drive engagement with federal agencies, partners, and key public sector stakeholders.
In this high-profile role, you’ll work directly with the President of Global Public Sector Markets to craft compelling narratives, generate demand, and position our organization as a thought leader in the federal space. Your deep understanding of government audiences, procurement processes, and policy dynamics will be key to delivering messaging that truly resonates.
If you thrive in a mission-driven environment and know how to navigate the complexities of federal marketing, we’d love to connect with you.
What you'll do
- Develop and execute an integrated federal marketing strategy aligned with sales and business goals, specifically focused on the DoD initially.
- Build and manage campaigns that target federal government decision-makers across agencies such as DoD, DHS, DOE, and civilian agencies.
- Lead content development (graphics, presentations, white papers, webinars, blogs, case studies) tailored to federal mission requirements and compliance standards.
- Coordinate with the sales team to support account-based marketing (ABM) and influence deals through tailored messaging and collateral.
- Plan and execute participation in key industry events, federal tech expos, and trade shows.
- Establish and grow relationships with federal IT media, analysts, and public sector influencers.
- Maintain brand consistency across all federal-facing communications.
- Track and report on campaign performance and marketing ROI to leadership.
- Manage vendor relationships for PR, digital, and event execution where applicable.
- Stay current on public sector trends, policy shifts, and government priorities to ensure message alignment.
- Develop competitive analysis of products and develop value proposition strategy.
Skills
Required Skills
- 7+ years of experience in B2G (business-to-government) marketing, preferably in enterprise technology, or cloud/data platforms.
- Ability to rapidly respond to sales and leadership requirements for new content, presentations and other marketing collateral under tight timelines.
- Strong understanding of U.S. federal procurement lifecycle, decision-making processes, and agency mission priorities.
- Proven success in executing content-led campaigns and event strategies targeted at public sector stakeholders.
- Excellent written and verbal communication skills with experience creating tailored messaging for CXOs, IT buyers, and influencers.
- Experience collaborating with sales, product, and executive leadership teams.
- Familiarity with platforms like Salesforce, HubSpot, Marketo, or similar.
- Bachelor’s degree in marketing, public policy, communications, or a related field.
Preferred Qualifications
- Master’s degree or MBA preferred.
- Experience working with defense or intelligence agencies a plus.
- Existing relationships with federal marketing associations, media outlets, or analyst firms (e.g., GovExec, FCW, etc.).
- Previous experience marketing FedRAMP or NIST-compliant solutions is highly desirable.
- Previous experience marketing high-technology hardware solutions preferred.
Application
